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GloveStix - SharkTank
Project type
Paid Meta Ad Campaigns
Introducing GloveStix, the innovative deodorizing solution for sports gloves and shoes that was featured on Shark Tank. This project involved creating and adjusting ads based on in-depth analysis of performance data and return on ad spend (ROAS). The result is a targeted and effective advertising campaign that has helped GloveStix gain recognition and grow their customer base.
Research & Discovery:
• Analyze current Glovestix branding materials, product highlights, and USPs.
• Study competitors and current design trends on both Facebook and Instagram.
• Identify target demographics and psychographics to tailor designs.
Conceptualization:
• Brainstorm visual themes and messaging strategies aligned with brand values.
Design Execution-
Creation of:
• Carousel posts highlighting product features.
• Story designs with swipe-up links for instant purchases or more information.
• Video snippets or GIFs showcasing the product in action.
• Static posts for testimonials, reviews, and user-generated content.
• Event or sales promotional posts.
Revisions and Finalization:
• Incorporate feedback, making necessary alterations.
• Prepare and optimize final designs for respective platform specifications.
Delivery:
• Provide finalized designs in appropriate formats (.png, .jpg, .mp4).
• Organize files suitably for easy access and future edits.
Post-launch Analysis:
• Track engagement metrics (likes, shares, comments) to gauge the effectiveness of the creatives.
• Make recommendations for future design strategies based on data
